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R Ten Auto Sales

"Keep Your Ride Road-Ready with R Ten"

About Us

R Ten Auto Sales & Service was founded in 2024, but our roots in the automotive industry go back much further. With 29 years of hands-on experience, our family recognized an opportunity to purchase the perfect location in Rio, Wisconsin, and turn a lifelong passion for cars into a business focused on serving the local community. What began as a vision to provide quality pre-owned vehicles and dependable automotive service has quickly become a trusted destination for drivers throughout the area.

As a family-owned and operated business, we believe in treating every customer with honesty, respect, and transparency. Whether you're shopping for a reliable used vehicle or bringing your car in for service, our goal is to make the experience straightforward, stress-free, and affordable. We take pride in offering a carefully selected inventory of quality pre-owned vehicles from trusted manufacturers such as Ford, Honda, Kia, Dodge, Chevrolet, GMC, Jeep, and more.

Our commitment to customers doesn't end when a vehicle leaves the lot. R Ten Auto Sales & Service also provides a wide range of automotive repair and maintenance services to help keep vehicles running safely and reliably. From oil changes, brake repairs, tune-ups, and tire services to diagnostics, electrical repairs, transmission replacements, cooling system repairs, and more, our experienced team works on a variety of makes and models, including domestic, import, and specialty vehicles.

At R Ten Auto Sales & Service, we're proud to combine the personal attention of a hometown business with the knowledge and expertise that comes from nearly three decades in the automotive industry. Whether you're looking for your next vehicle or need trusted automotive care, we're here to provide honest service, quality workmanship, and a commitment to doing the job right. That's the family-owned difference you can count on in Rio, Wisconsin.

Areas Served

What We Offer

Our Specialties include:

At R Ten Auto Sales, helping customers find dependable, affordable vehicles is our top priority. We specialize in quality pre-owned vehicle sales, offering a carefully selected inventory designed to fit a variety of budgets and lifestyles. Our team is committed to providing honest guidance, transparent service, and a stress-free buying experience, ensuring every customer drives away with confidence. Whether you're shopping for your first vehicle, upgrading your current ride, or searching for reliable transportation for your family, R Ten Auto Sales is dedicated to helping you find the right vehicle for your needs.

Our Services include:

Auto Sales: Find the right vehicle for your needs at R Ten Auto Sales. We offer a selection of quality pre-owned vehicles and are committed to helping customers find dependable transportation at a fair price. Our team works hard to provide a straightforward, hassle-free buying experience from start to finish.
Tire Sales & Services: Keep your vehicle riding safely and comfortably with our complete tire services. We offer tire sales, balancing, flat tire repairs, inspections, and replacements to help maximize tire life, improve performance, and keep you confidently on the road.
Oil Changes & Routine Maintenance: Protect your investment with routine maintenance services designed to keep your vehicle running smoothly. From oil changes and spark plug replacement to tune-ups and windshield wiper installation, our team helps improve reliability, fuel efficiency, and overall performance.
Brake & Suspension Repairs: Maintain a safe and comfortable ride with professional brake and suspension services. Whether your vehicle needs brake repairs, component replacement, or suspension work, we provide dependable solutions to help restore handling, stability, and stopping power.
Electrical & Charging System Repairs: Vehicle electrical problems can be frustrating, but our experienced technicians can help. We diagnose and repair wiring issues while providing alternator testing and replacement services to ensure your vehicle's electrical systems operate dependably.
Cooling System Services: Help prevent costly breakdowns and overheating with our cooling system services. We provide radiator inspections, maintenance, repairs, and replacements to keep your engine operating at the proper temperature year-round.
A/C & Heating Repairs: Stay comfortable in every season with professional climate control services. We diagnose and repair air conditioning and heating system issues to help ensure your vehicle's cabin remains comfortable no matter the weather.
Transmission Services: When transmission problems arise, our team can assess the issue and provide transmission replacement services to help restore dependable performance and drivability.
Classic Car Repairs: Trust your vintage vehicle to a team that appreciates classic automobiles. We provide specialized repair and maintenance services designed to preserve the performance, reliability, and character of your classic car.

Our Brands include:

Toyota
Ford
Subaru
Kia
Volkswagen
Dodge
Chevrolet
Honda
Hyundai
Chrysler
Pontiac
Cadillac
Buick
Acura
Audi
Jeep
GMC
Infiniti
Mitsubishi
Ram
Scion
Volvo
Nissian
Mercury
Saturn
BMW
Mercedes-Benz
Lexus
Raam
Mazda
Mini Cooper
Smart Car
Oldsmobile

Our Products include:

Toyota
Ford
Subaru
Kia
Volkswagen
Dodge
Tires
Wheels
Sheds
Greenhouses
Golf Carts

Testimonials

On 8/18/2026 hope fischer had this to say:
Kyle is amazing . Would recommend to anyone

On 12/24/2025 Waylon Meixner had this to say:
Great service

On 9/18/2025 jon bruns had this to say:
I had a fantastic experience at RTen! From the moment I walked in, the staff was welcoming, knowledgeable, and incredibly helpful. What really stood out was the low-pressure atmosphere. They were patient, answering all my questions, and providing clear, transparent information. Special shoutout to Channing—she was friendly, professional, and really took the time to make sure I was comfortable with my choice. The whole buying process was smooth and efficient, and I left the dealership feeling confident that I had made a wise decision and got a great price on my car.

On 9/17/2025 Carla & Keith had this to say:
The staff at R Ten are super helpful and knowledgeable. They work to find you a car or truck that best meets your needs and price range. No pressure sales and have an excellent service/repair shop too. Highly recommend!

On 8/24/2025 Andrea Goral had this to say:
Cannot say enough great things about this company. Kyle was an absolute life-saver dropping everything to help us in a jam with no-start at local campground coming out to tow. Got back to us incredibly quick with diagnostic and timeframe to fix. Great work, reasonable pricing and exceptional communication and service. Beyond impressed and grateful for their help this weekend!!!

Contact Us

R Ten Auto Sales
W4907 State Road 16 Rio, WI 53960
Phone: (920) 992-1001
Email: rtenauto@gmail.com

Located near Johnson Sausage Company

Where To Find Us

Payment Types Accepted

American Express, Discover, MasterCard, Visa, Cash

Our Hours

Monday: 9:30 AM - 5:00 PM
Tuesday: 9:30 AM - 5:00 PM
Wednesday: 9:30 AM - 5:00 PM
Thursday: 9:30 AM - 5:00 PM
Friday: 9:30 AM - 4:00 PM
Saturday: 10:00 AM - 2:00 PM

FAQ

Do you offer auto repair and maintenance services?

Yes, we provide expert auto repair and maintenance services, including tires, wheels, oil changes, brake service, tune-ups, transmission work, wiring diagnostics, and radiator repairs.

Do you sell golf carts?

Yes, we offer golf carts for sale in addition to our selection of used cars and smart cars.

What makes R Ten Auto Sales different from other dealerships?

We pride ourselves on competitive prices, outstanding service, and a hometown approach to customer care. Our team is dedicated to quality and reliability in both sales and service.